# Build the dashboard your team actually uses.

Your marketing team needs campaign metrics, channel performance, and funnel data. They can't get it without filing a dev ticket. So they open a spreadsheet. Fix that.

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## Shoreline Media **Campaign tracker**

| Campaign               | Channel    | Status | Spend   | Leads | Owner |
|-----------------------|------------|--------|---------|-------|-------|
| Q2 Paid Search        | Google     | Active | $12,400 | 284   | Priya |
| Summer Social         | Instagram  | Active | $5,800  | 119   | Tomas |
| Partner Newsletter     | Email      | Paused | $1,200  | 47    | Priya |
| Brand Awareness       | LinkedIn   | Active | $8,100  | 93    | Tomas |
| Retargeting          | Google     | Review | $3,600  | 61    | Priya |

### Active

**Q2 Paid Search**  
GGoogleActive

**Summer Social**  
IInstagramActive

**Brand Awareness**  
LLinkedInActive

### Paused

**Partner Newsletter**  
EEmailPaused

### Review

**Retargeting**  
GGoogleReview

## The problem

Marketing dashboards are built by engineering, not marketers. The view never quite matches what the team actually needs to see.

Every campaign needs a different view of the same data.

You wait days for engineering to add a metric or rearrange the dashboard.

Half the team abandoned the tool for spreadsheets because it doesn't fit their workflow.

## How ShapeKit fits

**Build the data layer.** Connect campaign data, channel metrics, and conversion funnels. Set up the core dashboard with your standard views.

**Marketers shape their view.** Campaign managers see campaign performance. Channel leads see channel metrics. The CMO sees the executive summary. Same data, shaped per role.

**No more tickets.** When a new campaign launches, marketers reshape their view to track it. No sprint request. No waiting.

## What you get

### Team actually uses the tool

When the dashboard fits their workflow, marketers use it. Spreadsheet exports drop. Decisions happen faster.

### Campaign-specific views without dev work

New campaign? New channel? Marketers reshape their view in minutes. No engineering involvement.

### Real-time metrics shaped per role

Everyone sees the same underlying data. Everyone sees it the way that matters to their job.

## Common questions

### Can my team break anything?

No. You define what's shapeable. Data integrity, calculations, and access controls stay locked. Marketers reshape the view, not the data.

### Do I need a developer to set it up?

A developer builds the initial data layer and Skills. After that, marketers shape their own views without engineering help.

### Can they share views with each other?

Yes. A marketer creates a useful view and shares it with the team. Good layouts spread without engineering overhead.

### What if we change our metrics?

Update the data layer. Existing shapes adapt to the new data. No one loses their custom view.

## Build the dashboard your team won't abandon.

Let marketers shape their own views. Stop fielding layout tickets.

[Start building free](https://app.shapekit.ai/auth/signup) [See how it works](/content/how-it-works/index.html)